Will McInnes

CMO at SER Group

As Chief Marketing Officer, Will McInnes is responsible for all marketing and communications activities, including direct, channel, business development and product marketing. His primary focus is to drive new business growth and brand leadership in the global ECM market.

Will has a long track record in profitably scaling business and growing brands for leading tech firms – most recently as the CMO of Ultimate (leading platform for customer support automation) and Brandwatch (number one social intelligence platform), where he spearheaded significant revenue increases and rapid global expansion.

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Timeline

  • CMO

    Current role

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