SERA Business Design
Machiel van der Schoot is an experienced entrepreneur and business leader with a diverse background in internet marketing, software development, and financial management. As the owner of SERA Business Design since January 2011, Machiel specializes in internet marketing and community building. Machiel founded SERA Software in 1990, overseeing its growth as an independent software house. Previous roles include co-owning Dieseko Group BV, contributing to its status as a market leader, and serving as CFO at Hyva, where Machiel enhanced logistics and planning. Additionally, work experience spans positions at Zig Zag Forms BV and Ernst Young. Educationally, Machiel attended University Leiden and Wageningen University & Research, demonstrating a strong academic foundation.
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SERA Business Design
Over 30 years ago we started as a software company, but today we are much more than that. SERA has now become a full-service agency for software, marketing, and design. We have experienced significant growth in the recent period, and we aim to maintain this growth. That's why we are heavily investing in people, creativity, knowledge, and new technology. It's no coincidence that we have won several local, national, and international awards in the areas of business management, professional knowledge, and innovation. A defining characteristic of SERA is our decisiveness. We don't do things by halves. Quick decision-making, perseverance, and cutting through the red tape are in our DNA. Because we say it like it is, you always know where you stand with us. With this approach, we have already helped more than 100 companies. In doing so, we are not afraid to go against the current. Our focus is not on what you want, but on what your company needs. We truly think along with you. And no ambition is too great for us.