Machiel van der Schoot

Machiel van der Schoot is an experienced entrepreneur and business leader with a diverse background in internet marketing, software development, and financial management. As the owner of SERA Business Design since January 2011, Machiel specializes in internet marketing and community building. Machiel founded SERA Software in 1990, overseeing its growth as an independent software house. Previous roles include co-owning Dieseko Group BV, contributing to its status as a market leader, and serving as CFO at Hyva, where Machiel enhanced logistics and planning. Additionally, work experience spans positions at Zig Zag Forms BV and Ernst Young. Educationally, Machiel attended University Leiden and Wageningen University & Research, demonstrating a strong academic foundation.