SERAX
Giuseppe Cali' is an experienced professional in the hospitality sector, currently serving as an Agente Hotel & Restaurant for multiple companies, including Maurel Srl, Varaschin, RIVOLTA CARMIGNANI S.P.A., SERAX, and La Bottega S.p.A. since 2013. Additionally, Giuseppe has a long-standing role with Simmons Bedding Company and Villeroy & Boch, among others, showcasing expertise in various aspects related to the hospitality industry, including designer tableware, outdoor furnishings, and luxury bedding. Giuseppe's educational background includes a course in Interior Design from IED Milano and a technical diploma specializing in hospitality from Istituto tecnico per geometri Caltagirone. Prior experience includes managing bars, restaurants, and pubs as an autonomous entrepreneur from 1996 to 2010.
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SERAX
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Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy. With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.