Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. 

Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company.

The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy.

With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.

Furniture

Home Goods & Services

SERAX

This department focuses on the creation and enhancement of products through design and development initiatives.

Product Development

The Sales and Account Management team at SERAX focuses on building and maintaining strong relationships with retail and hospitality clients across the globe. They manage key accounts in various regions, drive business development, ensure customer satisfaction, and coordinate with international designers to place SERAX products in top-tier restaurants, hotels, and homes. Their goal is to expand market reach and promote SERAX's unique, high-quality design philosophy through effective sales strategies and exceptional client service.

Sales and Account Management

The Marketing and Brand Management team at SERAX is responsible for promoting the company's unique and quality-driven products through various channels. They develop and execute marketing strategies that enhance brand awareness and loyalty, manage digital campaigns, and ensure effective communication across both B2B and B2C markets. The team collaborates with designers, chefs, and hoteliers to highlight Serax’s innovative offerings, ensuring that the brand's philosophy and values are reflected in every marketing initiative.

Marketing and Brand Management

This department focuses on managing client relationships and ensuring customer satisfaction across various markets.

Account Management

The Leadership Team at SERAX is responsible for setting the strategic direction of the company, driven by their philosophy of accessibility, quality, and design. The CEO leads overall company vision and growth, the Chief Commercial Officer oversees sales strategies and market expansion, the Chief Operating Officer ensures efficient operations and production processes, and the Chief Marketing Officer manages brand positioning, marketing campaigns, and customer engagement. Together, they cultivate collaborations with designers and chefs, ensuring that SERAX remains a trendsetter in the tableware and home interiors industry.

Leadership Team

The Management & Operations team at SERAX is responsible for overseeing the strategic direction and day-to-day operations of the company, ensuring alignment with the core philosophy of accessibility, quality, and design. This team includes leadership figures such as the US Country Manager and Serax General Manager Italy, who manage geographical operations and market expansion. The Digital Business Manager & HR Performance Manager focuses on optimizing digital strategies and enhancing employee performance, while the Chief Operating Officer oversees overall business processes, logistics, and operational efficiency to maintain Serax’s standards of traditional craftsmanship and innovative design.

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Other teams

Sales and Account Management

Marketing and Brand Management

Account Management

Leadership Team

Management & Operations