Renewing styles and materials, unique objects that tell a story while never losing sight of the core philosophy of accessibility, quality, design. 

Over the past thirty years, the small scale business that started up in a garage in 1986 has grown into a multinational company.

The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax only selects and edits products that have soul, objects that can help to create interiors that bring happiness. All collections – from tableware, glass, and furniture to flowerpots and lighting – are crafted traditionally, and always in line with the creator’s design and philosophy.

With an elaborate collection of tableware lines, Serax has established itself as a trendsetter for beautifully presented dishes for both the homely and the professional dinner table. The creations by national and international designers have not gone unnoticed by star chefs and hoteliers looking for an alternative to the traditional tableware they had been using. Today, Serax’ innovative and unique tableware can be found in more than one hundred starred restaurants all over the globe. Serax, for dining in style.

Furniture

Home Goods & Services

SERAX

Axel Van Den Bossche

Maxim van Balen

Luca Pietrini

Sanne van Lierde

Lauren Billiet

Jonathan Auty

Arthur Piton

Ragna Qvick

Margot Timmermans

Woods Agency As

Sebastien Tribondeau

Axelle Be Haegel

Illa Hallemans

Beatrice Pellegrini

Sandrine Cosic-Dumaitre

Clara T.

Pascal Balduck

Giuseppe Cali'

Sophie Baldewyns

Romain Gambard

Koen de Boeck

Dries Stuer

Silvia Ciaramitaro

Jona Ragoen

Daren K. Carter

Thibault de Maeyer

Sophie Mallentjer

Jeff Joosten

Giacomo Bianchi

Simon Sterck

The Leadership Team at SERAX is responsible for setting the strategic direction of the company, driven by their philosophy of accessibility, quality, and design. The CEO leads overall company vision and growth, the Chief Commercial Officer oversees sales strategies and market expansion, the Chief Operating Officer ensures efficient operations and production processes, and the Chief Marketing Officer manages brand positioning, marketing campaigns, and customer engagement. Together, they cultivate collaborations with designers and chefs, ensuring that SERAX remains a trendsetter in the tableware and home interiors industry.

Leadership Team

Sales and Account Management

Customer Service Team

Marketing and Brand Management

Leadership Team

About

Team members

Other teams at SERAX

Sales and Account Management

Customer Service Team

Marketing and Brand Management