Heather Rinke

Heather Rinke has worked in the marketing and sales industry since 2000. Heather began their career at Allied Domecq as a Technical Projects Analyst. In 2006, they joined Farrow as Manager, Digital Marketing & Communications and Sales Operations, where they led digital and content strategies, oversaw lead acquisition and management, and managed the marketing and sales tech stack. In 2019, Rinke joined Sercante as Salesforce Product Director and CRM & Marketing Automation Strategist, where they supported growth-minded companies with strategy, technology, and execution across the lead-to-revenue process.

Heather Rinke has a diverse educational background, having studied Strategic Marketing at Ryerson University, Digital Design at The Art Institutes, Computer Science at the University of Windsor, and Computer Science - Information Systems at St. Clair College from 1995 to 1998. Additionally, they have a variety of certifications, including a Business Analyst Certification from Salesforce, a Salesforce Certified User Experience Designer, a Salesforce Certified Service Cloud Consultant, a Salesforce Certified Platform App Builder Certification, an ABM Certification: Advanced from Demandbase, a Salesforce Certified Advanced Administrator (SCAA), a Salesforce Certified Sales Cloud Consultant, a Salesforce Certified Education Cloud Consultant, a Salesforce Certified Nonprofit Cloud Consultant, a Salesforce Certified Pardot Consultant, a Salesforce Certified Administrator (SCA), a Salesforce Certified Pardot Specialist, a Certified Customs Specialist (CCS) from the Canadian Society of Customs Brokers, a Project Management Professional (PMP) from the Project Management Institute, a Process Automation Accredited Professional from Salesforce Partners, a Pardot Business Units Accredited Professional from Salesforce Partners, a Pardot Reporting and Analytics Accredited Professional from Salesforce Partners, a LeanData Routing Certification from LeanData, Inc., a Certified Agile Project Manager (Cert.APM) from the Project Management Association of Canada, and a Digital Analytics Fundamentals certification from Google.