Stephen Grassby

Stephen Grassby is a seasoned professional with extensive leadership experience in both the fitness and public service sectors. They served as Chief of Staff & Government Affairs at Serco UK & Europe, where they contributed to the delivery of critical public services across 12 countries, supporting approximately 30,000 colleagues. Previously, they held the position of Partnership Director at Serco Leisure Operating Limited, managing a major contract with Birmingham City Council and overseeing significant capital projects. Stephen began their career in the fitness industry as a General Manager at LA Fitness and Sports Direct Fitness, consistently driving successful business outcomes. They earned a degree in Sports and Fitness Management from Coventry University.