Serendipity Wines LLC
J.R. Ayala has a diverse work experience in the food and beverage industry. They first worked at Max's Wine Dive from 2013 to 2015, where they completed a wine education program and worked as a wine salesperson and educator. They also represented the company during the 2014 Napa Valley harvest.
From 2015 to 2020, Ayala worked for McGuire Moorman Hospitality. They served as a Certified Sommelier and Bartender at Jeffrey's of Austin, where they curated wine experiences and executed a cocktail list. They were also responsible for spirits orders and represented the company at industry events. At Clark's Oyster Bar LLC, they worked as a Wine Buyer and Bar Supervisor, managing the restaurant's wine program, leading a team of bartenders, and maintaining a high-quality spirits program.
Currently, Ayala works at Serendipity Wines LLC as a Creative Content & Marketing Manager. Their responsibilities include launching marketing programs, creating original video content, and organizing educational events with key accounts in Texas.
J.R. Ayala (she/they) attended Florida State University from 2009 to 2012, where they obtained a Bachelor of Arts degree with a major in Creative Writing and a minor in Classics, specifically emphasizing Latin and Attic Greek. Additionally, in August 2017, Ayala obtained a certification as a Certified Specialist of Wine (CSW) from the Society of Wine Educators.
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Serendipity Wines LLC
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We have the pleasure of representing family producers who demonstrate an unwavering commitment to quality, consistency and terroir. Wine is not just a passion for them – it’s a way of life. While our work is not always as glamorous as a walk through the vineyard before harvest, our focus on logistics, thoughtful programming and strong sales support allow us to bring superior wines to market at value that exceeds consumers’ expectations. We also believe that open and honest communication with our partners maximizes our mutual success. Our goal is to authentically deliver the winery experience to your customers, so we invest heavily in training and travel to our wineries in order to give our people the tools they need to be successful.
Employees
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