David Ivichek

David Ivichek has extensive experience in operations management and racing promotion. Currently serving as Operations Manager for Serta Simmons Bedding, LLC since October 2000, David oversees the Montreal-based SSH Bedding Canada Co. divisions and manages maintenance and special projects for Quebec plants. Additionally, David has been the President and Promoter of the Canadian UTV Rallycross Championship since July 2015, revolutionizing the UTV racing scene in North America. As the Owner and Driver of Adrenaline Racing since 2010, David leads teams in various racing categories, including Karting and UTV Racing. David's earlier roles include Production Planner at GGI International and Business Controller at Candle Contract Co., where significant contributions were made to company growth and contract acquisitions. David holds a degree in Business Administration from HEC Montréal, completed in 1999.