Jennifer Nickell

Sr. Director, Omnichannel Retail Marketing at Serta Simmons Bedding

Jennifer Nickell has a diverse work experience spanning different industries and roles. Jennifer currently works at Serta Simmons Bedding, LLC, where they have held various positions in the Omnichannel Retail Marketing department. In their most recent role as Sr. Director, they lead a marketing team and focuses on developing and deploying retail marketing programs with key strategic furniture and mattress retailers. Prior to this, they worked at Kimberly-Clark, where they held several global brand marketing and integrated marketing leadership roles. Jennifer was involved in spearheading global projects, directing integrated marketing campaigns, and developing global enterprise commercial programs. Before joining Kimberly-Clark, Jennifer worked at Cole Henderson Drake Advertising Agency as an Account Director and Public Relations specialist, and at DENMARK The Agency as a Sr. Vice President, overseeing client services and operations.

Jennifer Nickell holds a Bachelor of Arts (B.A.) degree from the University of Kentucky, with a major in Journalism-Advertising and a field of concentration in Marketing. Jennifer has also obtained several additional certifications, including Agile at Work: Reporting with Agile Charts and Boards from LinkedIn in 2020, Digital Marketing Certification from Circus Street in 2019, and Culture Of Accountability Certified Facilitator from Partners In Leadership in 2011. Jennifer is currently in progress to become Certified in Content Marketing from the Content Marketing Institute.

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Timeline

  • Sr. Director, Omnichannel Retail Marketing

    March, 2023 - present

  • Director, Omnichannel Retail Marketing

    December, 2021

  • Serta Simmons Bedding Omnichannel Retail Marketing Leader

    November, 2020

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