Erin McNulty

Erin McNulty currently serves as the Head of Marketing at SERVED®, a rapidly growing cocktail and hard seltzer brand founded by Ellie Goulding, where responsibility includes driving category-leading growth in the UK through innovative marketing strategies across various platforms. Prior to this role, Erin held multiple positions at Pernod Ricard, including Global Brand Manager for the Emerging Brands Portfolio and for renowned Scotch whiskies such as Chivas Regal and Ballantine's, focusing on brand growth and strategic repositioning in Travel Retail. Erin also worked as an Assistant Brand Manager at Tesco, leading own-brand marketing for a portfolio valued at over £600 million, and began a marketing career as a Marketing Assistant at Hayman's of London, gaining experience in social media and event marketing. Erin McNulty holds a Bachelor of Science in Retailing, Management and Marketing from Loughborough University.