Green Bay Store

Service Motor Company is a fifth-generation family owned and operated company that was established in 1916. We are an Agricultural, Construction, and Lawn & Garden Equipment Dealership. Service Motor Company has 6 stores located in Northcentral/Northeastern Wisconsin including Dale, Fond du Lac, Green Bay, Stevens Point, Seymour, and Wausau. We carry the following brands: Case IH, Case, Kubota, Skytrak, Claas, Nitro, plus many more! Mission Statement: "The Service Motor Company family provides quality people, products, and services to maximize Customer's equipment potential."​ Our Vision: To provide the ultimate customer experience. Our Values: HONESTY - Do what you say, say what you do, and follow through. DEPENDABLE - Available when needed by co-workers and customers. TEAM PLAYER - Committed to the whole, not an individual cause. DEDICATED - Supportive and cooperative. INTEGRITY - Doing what's right when no one is looking. EMPOWERMENT - We encourage positive communication between individuals and departments and the exploration, development, and application of new ideas.