Khadija Jafary

Khadija Jafary has over seven years of experience in the retail industry, currently serving as the Lead Category Manager for the Women’s Division at Service Sales Corporation (Pvt.) Limited since March 2016. In this role, Khadija oversees the complete process of product delivery, utilizing strategic sourcing and curation to ensure efficient availability to customers. Previously, Khadija worked as an Associate Merchant for Kids’ Shoes, achieving significant growth in the category from 400 Million PKR to over 1 Billion PKR in four years, alongside successful vendor management and cost negotiations. Earlier experience includes roles as a Surveyor at the Office for National Statistics and as a Brand Manager at Bata Group. Khadija holds a Master's degree in Business Administration and Management from the University of Nottingham, completed in 2015.