Giu Vicente

Giu Vicente serves as the Director of Product Design at ServiceNow since October 2018, contributing to the Performance Analytics & Reporting team in Amsterdam after progressing through various design roles. As a co-founder and Board member of Omunga Grife Social e Instituto since 2013, Giu also has extensive experience in user experience design, having previously held positions at Backbase and SoftExpert, leading usability initiatives and establishing the UX area. With a background in art direction and design coordination across multiple organizations, Giu combines technical skills with a strong focus on human-centered design and user research, supported by advanced degrees in Communications and Marketing, as well as Design.