Laura McCullough

Laura McCullough currently serves as the VP of Brand Strategy & Creative at ServiceNow, a position held since June 2021, where responsibilities include leading brand transformation, defining narrative, developing campaigns, and enhancing overall brand perception. Prior to this role, McCullough spent nearly two decades at Ogilvy in various senior positions including Head Of Business Development, where efforts focused on improving win rates through strategic business development, and as Senior Partner, Executive Group Director and Group Account Director, managing key accounts such as Cisco and IBM to drive revenue growth and client satisfaction. McCullough holds a BS in Marketing and International Business from Georgetown University and has additional international study experience through the Danish Institute for Study Abroad.