ServiceNow
Rosie Sinn Bilyeu, MBA, CAPM, currently serves as Sr Manager of Strategic Initiatives in the GIC Management Office at ServiceNow, following a role as Sr Campaign Manager for Global Success Campaigns. Prior experience includes positions such as Global Customer Marketing Manager at Logz.io and Global Integrated Marketing Manager at Hyland, where responsibilities involved leading cross-vertical strategies and developing demand generation programs. Bilyeu has held various roles in customer marketing at Lexmark Enterprise Software / Kofax and Lexmark International, with a focus on integrated communications and marketing automation. Previous experience also includes roles at American Century Investments, Sprint, Bernstein-Rein Advertising, The Kansas City Star, and the Kansas City Symphony, showcasing a strong background in marketing strategy, brand management, and customer engagement. Educational credentials encompass an MBA in Marketing and a Graduate Certificate in Project Management.
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