Sam Cato

Sam Cato is an experienced recruitment professional with extensive expertise in executive talent acquisition across multiple regions. Currently serving as Director Executive TA for EMEA & APAC at ServiceNow since September 2024, Sam previously held significant roles including Head of Executive Recruiting for EMEA at Google and Global Executive Recruiting Head for EMEA at SAP. Sam's recruitment career began in the late 1990s with positions at hanover matrix and has included leadership roles at HP, Piper Pritchard, Digby Morgan, and EURO RSCG, focusing on high-level recruitment in various sectors. Sam holds a degree from the University of Exeter.