Tom Upfold

Tom Upfold is the Director of CXO Engagement Strategy & Thought Leadership at ServiceNow, where they focus on communicating the company's transformative AI platform to senior business decision-makers. With over 17 years of experience in B2B marketing within the Enterprise IT and Services sectors, Tom has held various strategic roles, including Strategy Director at The Marketing Practice and Director at The Octopus Group. They have a strong background in integrated marketing planning, audience insights, and business consultancy. Tom earned a BA in History from Lancaster University and an MSc in Latin American Studies from the University of Oxford.