Erick Barrios Hernández

Erick Barrios Hernández serves as the Global Executive Creative Director at Serviceplan Group since January 2024, previously holding the position of SVP, Creative Director at BBDO New York from October 2022 to September 2023. Prior experience includes roles as Executive Creative Director and Creative Director at BBDO Group Germany, overseeing accounts such as WhatsApp and Ford Mustang, as well as positions at antoni Berlin GmbH & Co. KG focused on Mercedes-Benz. Erick’s career began at Ogilvy El Salvador as a Junior Copywriter and progressed through various creative roles in prestigious agencies across Europe and the Americas, supported by education from Miami Ad School Europe and Escuela de Comunicación Mónica Herrera.