Francois Lepetit

Francois Lepetit is an experienced professional in digital content and brand strategy, currently serving as Managing Director of Serviceplan Content since November 2015, where responsibilities include overseeing the "DIGITAL CONTENT" activity and implementing data-driven content strategies. Previously, Francois co-founded and managed Screen-it By Strategies, a digital brand content agency focused on the luxury sector, and played a key role in establishing its Middle East branch in Dubai. Earlier career highlights include Deputy Managing Director at Plan créatif Bees'net, Head of Business Development at HAVAS Digital, Business Director Digital at FullSIX Groupe, and Account Director Digital at TBWA\France. Francois holds a degree in Business and Marketing from Paris ESLSCA Business School, completed between 2000 and 2003.