Laura Redaelli is a Customer Journey and E-Commerce leader with over seven years of experience in the field. They have served in various roles, including as a CRM & Campaign Manager at O'Neill, where they managed EMEA email campaigns and optimized CRM lifecycles. Currently, as the Customer Journey Director for BMW at Serviceplan Group, Laura directs efforts to enhance customer experiences. Laura holds a Bachelor's degree in Language Sciences and Foreign Literature from Università Cattolica del Sacro Cuore and a Master of Science in Business Communication & Digital Media from Tilburg University.
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