Erika Carmichael

Erika Carmichael currently serves as a Senior Marketing Manager for Lead Generation at ServiceTitan, where the focus is on providing commercial contractors and service businesses with high-accuracy market intelligence. Prior to this role, Erika was the Head of Marketing at Talkable, successfully building and optimizing the marketing and SDR teams, which contributed significantly to driving new revenue. Erika also held the position of Director of Marketing at Figg, overseeing B2B marketing efforts and managing strategic vendor relationships. At Elevator Agency, Erika worked as a Digital Brand Strategist and previously as an Account Executive, delivering strategic recommendations to enhance brand and digital marketing efforts. Earlier in their career, Erika gained valuable experience as an Account Executive at WGGB-TV, where a robust client list was established. Erika holds a Bachelor of Arts degree in Communication with a Marketing Concentration from Western New England University.