Elitsa Ivanova, PharmD, MSc, currently serves as the Global Value and Access Lead at Servier since February 2016, overseeing Global Value Access and Pricing strategies and supporting implementation across countries. With a specialization in hypertension, hypercholesterolemia, and heart failure, Elitsa has led significant projects in payer research and evidence generation, contributing to the development of Global Access and Pricing tools utilized in over 30 countries. Prior experience includes roles in marketing and market access consulting, notably with Publicis Health and JALMA Health Services, where Elitsa conducted market assessments and developed value propositions in oncology and cardiovascular fields. Elitsa’s educational background includes a Doctor of Pharmacy from the University of Montpellier and a Specialized Master in Biopharmaceutical Management from ESCP Business School, supplemented by various short courses in market access and health technology assessment.
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