Luciana Costa

Luciana Costa is a seasoned marketing professional with extensive experience in the pharmaceutical industry, currently serving as Group Marketing Manager for Internal Medicine at Servier since July 2012. Luciana has successfully led cross-functional teams to develop and implement innovative marketing strategies for chronic diseases while fostering partnerships with stakeholders to enhance the company's performance. Previous roles included managing the Hypertension and Cardiology franchises, and product management in the vascular sector. Luciana's expertise spans from medical sales to strategic marketing analysis, complemented by hands-on experiences in various healthcare settings. Educational qualifications include an Executive MBA from FGV, a degree in Pharmacy from Universidade Federal do Rio de Janeiro, and specialized training in Biotechnology.