Alejandra López-Guardiola Pons

Senior Marketing Brand Manager at Sesderma

Alejandra López-Guardiola Pons has a diverse work experience spanning multiple industries. Alejandra started their career as an intern at Banco de Valencia in the marketing department. Alejandra then worked at Abercrombie & Fitch as a Manager in Training before transitioning to the role of Assistant Store Manager, where they were responsible for tasks related to point of sale management and human resources. Alejandra later joined Massimo Dutti as an Assistant Store Manager, overseeing store operations, staff management, and product selection. After that, they worked at Springfield as an Assistant Buyer, where they assisted in supplier management, data analysis for purchasing planning, and sample management. Alejandra then joined LABORATORIOS MAVERICK S.L.U. as a Product Manager, where they coordinated product launches, analyzed sales data and statistics, and worked on improving existing products. Their most recent role was at Sesderma, where they served as a Senior Marketing Brand Manager, responsible for defining and implementing marketing plans, managing existing and new product developments, and designing marketing and communication strategies.

Alejandra López-Guardiola Pons has an extensive education history. Alejandra obtained their Bachelor's degree in Business Administration and Management, General from the University of Valencia, where they studied from 2006 to 2012. In 2010 and 2011, they participated in the International Studies - Erasmus Exchange Program at Montpellier Business School, earning a Bachelor of Business Administration (B.B.A.). In 2009 and 2010, they studied at Universitat Politècnica de València (UPV), where they pursued a Bachelor of Fine Arts (B.F.A.).

To further enhance their skills, Alejandra pursued a Master's degree in Fashion Management at IED Madrid in 2015. During the same year, they completed a Microsoft Excel Training Course at IED Madrid, specializing in advanced level skills.

Aside from their formal education, Alejandra has also obtained a certification in "Hablar en público con PNL" from Fundación Estatal para la Formación en el Empleo FUNDAE in September 2016.

Prior to their higher education, Alejandra attended the Conservatorio Profesional de Danza de Valencia from 1996 to 2006, where they achieved a Professional Grade in Classic Dance.

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Timeline

  • Senior Marketing Brand Manager

    April, 2017 - present