Carl-Johan Petersson

At Setra we want to do business where everyone prospers – not just ourselves but also our customers, society and nature. When a business profits everyone, we call that ‘Grönsamhet’ – a combination of the Swedish words for ‘green’ and ‘profit’. And we want to create Grönsamhet. Setra is one of Sweden’s largest wood industry companies. At our plants, we transform forest raw material into climate-friendly, value-added products such as glulam, planed timber, wooden components and cross-laminated timber for the global housing and construction market. All our timber comes from responsibly managed forests in some of the world’s best locations for conifers as a raw material. We also sell bioproducts such as bark, chips and sawdust to customers in the paper and pulp industry and for energy production. We have approximately 800 employees and annual sales of around SEK 4 billion. Exports to Europe, North Africa, the Middle East and Asia account for about 65% of sales.