Ayse Geertsma

We regard Sevenground as a family business. What sets a family business apart is its unique culture, decisiveness, future- and family-oriented outlook and credibility. Find our core values in bold font and our ‘three uniques’ between apostrophes. As members of the Sevenground family, we are dedicated to our work. We love our company, and our company loves us. By putting people first, we stay balanced. We trust and are trusted. We are warm and sincere. ‘We are highly involved with our customers’ and gladly go the extra mile with them. We do our best to expand our resources and talents and deploy them for the benefit of others. People come first. It is the primary drive behind our core focus: to impact humanity. Whether it is health, people, creativity, working smart, or God; as Sevenground members, we are motivated by passion. We are driven, optimistic, resilient and clever. We work smartly to achieve our goals, and we have fun with each other. We learn from each other and from others. This keeps us sharp. We strive for innovative simplicity. Less is more. We are creative and refuse to carry ballast. It makes us agile and flexible. It means we can achieve more with fewer people. It allows us to create beautiful, simple products for a great variety of end users. Our products offer ‘value for money’ and are ‘essential and simple’. We create common sense solutions. Good old-fashioned Dutch common sense combined with creativity and attention to detail lead to quick decision-making and clean products that benefit everyone.