Sextant Marketing
Anthony A. is an experienced professional in programmatic media and digital marketing, currently serving as the Director of Programmatic Media at Sextant Marketing since April 2023. Prior roles include Senior Trader (Political) at MiQ, Senior Data Analyst at Known, and Senior Manager, Addressable Media at Grapeseed Media, among others. Anthony A. has a strong track record of managing media processes, driving significant return on ad spend, and fostering business development. With a foundation in product management and engineering, complemented by a Bachelor of Science in Materials Science and Engineering from Rutgers University, Anthony A. combines technical expertise with strategic oversight in media buying and campaign performance.
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Sextant Marketing
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.