Sextant Marketing
Trudi Kessler currently serves as Associate Vice President at Sextant Marketing, a position held since January 2017. Prior experience includes serving as Director of Student Success and Retention at Bisk Education from April 2015 to December 2016, and as Assistant Dean in the Office for Undergraduate Students at Villanova University from August 2008 to January 2015, where Trudi also taught Sociology. Earlier in the career, Trudi was faculty at Clarion University from June 1999 to August 2008. Trudi Kessler holds a PhD in Administration and Leadership Studies from Indiana University of Pennsylvania, a Master's degree in Higher Education/Higher Education Administration from the same institution, and a Bachelor's degree in Psychology from Niagara University.
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Sextant Marketing
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.