Saira Demmer

Saira Demmer serves as the CEO of SF Recruitment, SF Executive, and SF Technology Solutions since January 2020, in addition to being an investor at Adamson & Partners since November 2014. Previously, Saira held the role of UK CEO and Board Member at Ignata from July 2014 to January 2020, overseeing a portfolio of seven specialist recruitment businesses across various sectors, while also acting as Group CFO responsible for growth strategies and shareholder value. Prior experience includes a role as Group Strategy Manager at Bupa and M&A Strategy Manager at Deloitte, with expertise in growth and acquisition strategies, commercial diligence, and post-merger integration. Saira holds a degree in French and German Literature from the University of Oxford.

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SF Recruitment

SF Recruitment was founded in 1998 on a simple belief: everyone deserves to work in a job they love. In 2022 we expanded on this and introduced our Flex for Success initiative to support flexible working for everyone. SF is a leading specialist recruitment agency servicing the whole of the UK from offices in Birmingham, London, Nottingham, Leicester & Manchester. We help businesses and candidates find their natural fit, whether it's in permanent, temporary or interim contract roles. We work across the entire professional services landscape including: Executive, Finance & Accountancy, Technology, Engineering & Professional Services. For over 25 years, we have successfully recruited for over 14,000 clients, placed over 50,000 candidates. We are a multi-award winning business and are rated as one of the UK’s top 100 businesses to work for. This success is no accident. We invest in talented people that share our commitment to providing the best recruitment solution in the marketplace for both clients and candidates. For resourcing and employment needs, we continue to build long-term relationships by being the best choice by far. Here at SF Recruitment, our friendly, honest and caring nature runs through everything we do. From how we look after our candidates and clients to how we behave as a modern, responsible and flexible business. 0121 644 4350 | hello@sfrecruitment.com | www.sfrecruitment.com