Isabelle Caillard

Isabelle Caillard has over 25 years of experience in customer relationship management and marketing, primarily at SFR since January 1998. As Directrice Relation Client Commerciale, Isabelle oversees performance for over 30 million annual contacts across various channels and has led transformative programs to enhance customer satisfaction while reducing costs. Previous roles include Directrice Centre de Relation Client, where Isabelle managed a Level 2 customer service center during significant organizational changes, and Directrice de la Relation Client Back Office, focusing on digitalization and automation to improve service efficiency. Other notable positions include Directrice Marketing Clients ADSL and Responsable Marketing offre prépayée SFR La Carte, where Isabelle implemented strategic initiatives to boost revenue and retention. Isabelle's career began at Pari Mutuel Urbain as Chargée d'études, following a master's degree from Université Paris Nanterre.