Isabelle Gouraud

Isabelle GOURAUD possesses extensive experience in marketing research and analysis, currently serving as Responsable d'études marketing at SFR since July 2000, where responsibilities include conducting studies on mobile and fixed customer targeting, lifecycle barometers, and ad'hoc quantitative and qualitative analyses for various marketing teams. Previous roles at SFR include Responsable études datamining - data analyst, focusing on customer behavior analytics, and Responsable d'études géomarketing, optimizing sales network and modeling geographic market shares. Prior to SFR, Isabelle GOURAUD worked at La Poste and AXA in marketing and data analysis roles. Educational qualifications include a DESS in Mathematics Applied and Computer Science from the Institut de Mathématiques appliquées and additional studies in quantitative and qualitative marketing at the Institut Supérieur du Marketing.