Laurent Pestel

Laurent Pestel has extensive experience in contact strategy and omni-channel activation, currently serving as the Contact Strategy & Omni channel Activation Manager at SFR since September 2013. Key achievements include leading teams to redesign contact strategies, optimize targeting methods, and manage omnichannel flows that significantly improved customer retention and sales. Previously, Laurent held various managerial roles at SFR and other telecommunications companies, focusing on value creation, digital CRM innovations, and product management, contributing to substantial sales increases and operational efficiencies. Laurent holds an Executive MBA from ESSEC Business School and a degree in transmission system design from Télécom Paris.