Annica Hagen

Annica Hagen currently serves as the CEO of Saint-Gobain Nordics & Baltics at Saint-Gobain Distribution Sweden AB, a position held since November 2025. Prior to this, Annica was the CEO of Saint-Gobain Distribution Sweden from May 2023 to November 2025, overseeing a substantial operation with over 3,000 employees and SEK 18 billion in turnover. Annica also held the CEO position at Åhléns AB from September 2020 to September 2022, where a key focus was on long-term growth and profitability through a strategic transformation plan. Previous roles include CEO of Nobia Sweden AB, Executive Vice President for Brand Portfolio & Innovation at Nobia, and a range of positions at Electrolux, including consumer insight and marketing intelligence roles. Annica began a career at Accenture and has extensive experience in product and brand management, innovation, and consumer insights. Educational qualifications include a Master’s degree in Economics from the University of Gothenburg and a language degree in Russian from Moscow State University of Economics, Statistics and Informatics.