Franz Elisha Mei Santiago

Digital Analytics Lead at SGS

Franz Elisha Mei Santiago has worked as a Digital Analytics Lead at SGS since November 2022. Before that, they held the position of Digital Insights Manager at HSBC from February 2022 to November 2022. Prior to these roles, from February 2017 to May 2022, Franz worked at SGS as a Digital Analytics Specialist Level 2. In this role, they were responsible for tracking digital assets, analyzing visitor behavior, conducting online marketing analysis, and providing recommendations for optimization based on benchmarking and behavior comparison. They also worked on establishing Digital Analytics knowledge within the organization to align with industry standards.

From 2011 to 2016, Franz Elisha Mei Santiago attended the University of Perpetual Help System DALTA, where they obtained a Bachelor's degree in Information Technology.

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