SGW Integrated Marketing
Diana La Fiura has a diverse work experience spanning several companies. Diana began their career in 2009 as an Account Executive at Success Communications Group, a full-service public relations agency. After working at Success Communications for over three years, Diana moved on to become an Account Administrator at 3B International LLC in February 2013. In the same year, they joined SGW as a Senior Account Coordinator. Later in 2013, Diana took on the role of Director of Operations at Digital to Dealer Direct. Overall, Diana has gained valuable experience in account management, administration, and operations throughout their career.
Diana La Fiura attended Mountain Lakes High School from 2000 to 2004. After graduating, they enrolled at Salisbury University where they studied Communications from 2004 to 2007. Seeking further education, they then transferred to William Paterson University of New Jersey and obtained a Bachelor's degree in Communication Arts specialized in Public Relations from 2008 to 2009.
SGW Integrated Marketing
Since 1990, SGW Integrated Marketing Communications, Inc. has provided essential marketing and advertising solutions to our clients. We are a Minority and Women - Owned Small business that has industry experience in various specializations including government; where we have developed campaigns for commerce development, transportation and destination/tourism marketing initiatives. Our services consist of brand strategy, advertising, graphic design, literature development, digital/social media marketing, video/podcast production, content creation, research, marketing data analysis, web design, and event management. In addition to a diverse skillset, we understand how to connect brands with audiences using all media, in a strategic and coordinated fashion. Our industry leading client retention rates are driven by the highest customer service, project management and quality standards. The SGW team goes the extra mile to achieve total client satisfaction. We believe that is why our customer relationships are renewed nearly 100% of the time. CORE COMPETENCIES - Brand Strategy - Advertising & Design - Paid Digital & Social Media - Video & Podcast Productions - Content Development - Media Planning & Placement - Research & Analytics - Web Design & Development - Event Graphics & Management DIFFERENTIATORS * In business since 1990 * Diverse industry experience including government contracting (commerce, transportation and destination), as well as B2B, healthcare, recruitment advertising, nutrition, higher education, banking, and pharmaceutical * Minority-Owned, Women-Owned, Small Business * Award winning creative product enhanced by our Diversity * Daily involvement in all marketing channels and audience touchpoints * Results-oriented * Best practices across all facets of marketing in multiple industries * Expert at creating brand/audience connections * Enhanced analytics produces industry leading success rates