Toto (Abhishek Malik) is currently serving as the Associate Director of Creative & Social at Shaadi.com after gaining extensive experience in the advertising and digital marketing sectors. With a background as a Senior Copywriter at RepIndia and an Associate Creative Director at VIRTUE Worldwide, Toto has crafted impactful campaigns, including the award-winning Canon #ShiftYourFocus. They are also a writer and storyteller with Foundonallfours, where they recently concluded a 20-city storytelling tour and co-conceived the #Foafestival, blending various art forms for immersive narratives. Toto holds a Bachelor's degree in History from Delhi University and a PGDM in AD & PR from the Sri Aurobindo Centre for Arts & Communication.
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