Shadrach
Andy Cohn is a seasoned music industry professional with over 25 years of experience. As Co-Founder of Shadrach since January 2020, Cohn collaborates with Richard Johnson to develop culturally relevant music strategies for brands. Additionally, Cohn serves on the advisory board of TRILLFIT®, a fitness brand promoting wellness and empowerment in the BIPOC community. Previously, Cohn held the position of Chief Revenue Officer at First Tube until September 2023, focusing on revenue growth and strategic partnerships. Cohn's extensive background includes a 16-year tenure as President & Publisher of The FADER, where the brand became a leading music media entity, as well as roles in artist management and significant sales positions at The Source and SPIN magazines. Cohn holds a Bachelor of Science in Journalism from Indiana University Bloomington.
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Shadrach
Shadrach was created by Andy Cohn and Richard Johnson to leverage each of their 27+ years in music to help consumer and lifestyle brands navigate the complex world of music. Through our proprietary music audit, we craft comprehensive music strategies that align with a brand’s goals and core DNA. Our services include: music audit, music strategy, talent curation, experiential activation, amplification, partnerships, collaborations, music selection and licensing. We then deliver seamless execution that drives impact, creates an emotional connection with consumers and elevates brand identity.