Alaric Sng

Alaric Sng is an experienced marketing professional currently serving as the Marketing Manager for Global Licensing in Asia at Shake Shack, a position held since January 2022. Based in Hong Kong, Alaric shapes the brand's marketing strategy across China, Hong Kong, and Macau, focusing on brand communications, partnerships, and digital initiatives. Prior to Shake Shack, Alaric worked at Shangri-La Group as the Manager of Loyalty Marketing, enhancing the award-winning Golden Circle loyalty program. Alaric's experience also includes roles as an Account Manager at Digitas North America and in multiple positions at Jack Morton Worldwide, where notable work involved developing brand experiences for Rolls-Royce Motor Cars. Early career beginnings included an internship at Immortal the Design Station, handling brand strategy projects. Alaric holds a Bachelor of Commerce with a double major in Finance and Marketing from the University of Melbourne and has participated in an exchange program at McGill University.