Holly Wampler

Holly Wampler is an experienced professional specializing in merchandising and brand development within the retail and hospitality sectors. Currently serving as Head of Merchandising at Shake Shack, Holly leads merchandising and omni experience strategies while overseeing customer and team member experience projects. Previously, as Head of Merchandising at Minoan, Holly developed strategies for a B2B marketplace in hospitality and managed relationships with over 100 leading home brands. Additional experience includes roles at DotCom Partners, Madewell, Jet, and Unilever, showcasing expertise in eCommerce, site merchandising, and brand strategy. Holly holds a Bachelor of Arts degree from Indiana University Bloomington, with a focus on Advertising, Media Psychology, and Spanish.