Lucus Cheng

Lucus Cheng currently serves as the Manager of Digital Experience & Product Strategy at Shake Shack since February 2023. Prior experience includes a managerial role at Restaurant Brands International from June 2019 to February 2023, where responsibilities encompassed managing a personalized offers program that achieved an 18% sales lift, collaborating with delivery aggregators, and creating procedures for new technology features. Lucus also held senior analyst roles at Tim Hortons and Technology Operations, focusing on digital analytics, loyalty programs, and the rollout of digital menu boards, resulting in significant increases in sales and operational efficiency. Lucus began a career in digital marketing and operations after earning a degree in Economics from Vanderbilt University in 2020 and holds various roles, including accounting internships.