Sami Friedrich

Sami Friedrich has guided Shaldor’s development ever since he founded the firm in 1984. Shaldor pioneered the use of strategy consulting in the Israeli business world together with Israel’s leading companies that embraced the use of strategy to maximize their potential.

Prior to founding the first Israeli strategy consulting firm, Sami worked at several global consulting firms and served as Director General for Israel’s Ministry of Economy.

With over 35 years of experience in strategic management consulting, working with hundreds of companies, Sami is a recognized expert in corporate and business strategy. He developed the unique approach of Operative Strategy, which bridges between strategic intents and operational moves, and the frameworks and tools for its application. Under his lead, Shaldor has become a laboratory for innovative business and managerial concepts, implemented by daring and agile companies.

Over the years, Sami has devoted a significant part of his time to public service, as a board member of major non-profit institutions and think-tanks, as well as through leadership roles in a number of national task forces.