Shamin Abas
Tatiana Makarevich-Hayward is an accomplished communications and PR professional with experience in ultra-luxury brand marketing and business development. As an Account Manager at Shamin Abas, Tatiana has excelled in drafting press releases, pitching story ideas, managing social media, and reporting on KPIs for multiple clients. Previously, Tatiana served as PR Manager at Passfeed, where responsibilities included developing PR strategies and overseeing event logistics. Other notable roles include Communications Manager at Helen Yarmak International and various positions in editorial and research at prestigious publications such as Departures Magazine and American Spa Magazine. Tatiana's academic background includes an Advanced Diploma in Social Media Marketing from New York University and a Master of Science in Publishing from Pace University.
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Shamin Abas
Established in 2005, Shamin Abas works solely with category-leading manufacturers of extraordinary products and services designed specifically for the world's most affluent individuals. Unlike brands serving a broad luxury consumer audience, Shamin Abas' carefully curated portfolio of premium, ultra-luxury clients seek a customized approach tailored to reach and engage the exceptionally wealthy buyer. Recognized for having a profound understanding of the mindset of this often elusive and difficult to impress consumer, Shamins Abas' methodology serves to develop and expand reach to new, qualified audiences and drive consideration from a brand's ideal prospective customer. The bespoke programming Shamin Abas designs and implements for each of its selective clientele incorporates high-level global media communications, money-can't-buy experiential event marketing and affinity partnership marketing, as well key introductions to eligible prospects from within the firm's deep network of HW, VHNW, and UHNWIs. Shamin Abas is well-versed in the areas of interest of this consumer, including marine, automotive, business aviation, vertical lift, watch and jewelry, hospitality, architecture and design, and objects of desire.