Martha Fraser

Martha Fraser is an accomplished sales and marketing professional with extensive experience in the hospitality industry. Currently serving as the Director of Sales and Marketing at Marriott Winston-Salem and Benton Convention Center since July 2024, Martha leads the sales initiatives for a 319-room property featuring significant meeting space. Previous roles include Director of Sales and Marketing at Hotel Madison & Shenandoah Valley Conference Center, where Martha improved market positioning, and at Hilton Virginia Beach Oceanfront, managing sales for a high-volume resort. Martha has also held key positions at Atrium Hospitality, Gold Key | PHR, LTD Hospitality Group, and Davidson Hotel Company, demonstrating a consistent track record of leadership and strategic sales development across diverse hospitality settings.