Melissa Zhang

Melissa Zhang is a seasoned marketing professional with extensive experience in brand strategy and consultancy. Currently serving as Senior Manager of Marketing at Shangri-La Group since October 2021, Melissa has previously held various roles at holmes&marchant between September 2017 and September 2021, including Associate Account Director, Senior Account Manager, and Account Manager. Prior to that, Melissa worked at Labbrand朗标 from July 2011 to August 2017 as an Account Manager and also as a Senior Consultant and Branding Consultant in Verbal Identity, focusing on differentiating brands through strategic use of language. Early career experiences include internships at Star TV, Standard Chartered Bank, and Capgemini Consulting. Melissa holds a Bachelor of Arts in English Language and Literature from Shanghai International Studies University, completed in 2011. Key clients include Unilever, Anheuser-Busch InBev, and Accor.