Melissa Zhang

Senior Manager, Marketing (china) at Shangri-La Asia Ltd

Melissa Zhang is a seasoned marketing professional with extensive experience in brand strategy and consultancy. Currently serving as Senior Manager of Marketing at Shangri-La Group since October 2021, Melissa has previously held various roles at holmes&marchant between September 2017 and September 2021, including Associate Account Director, Senior Account Manager, and Account Manager. Prior to that, Melissa worked at Labbrand朗标 from July 2011 to August 2017 as an Account Manager and also as a Senior Consultant and Branding Consultant in Verbal Identity, focusing on differentiating brands through strategic use of language. Early career experiences include internships at Star TV, Standard Chartered Bank, and Capgemini Consulting. Melissa holds a Bachelor of Arts in English Language and Literature from Shanghai International Studies University, completed in 2011. Key clients include Unilever, Anheuser-Busch InBev, and Accor.

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Shangri-La Asia Ltd

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Shangri-La Asia Limited is a Hong Kong-based investment holding company principally engaged in hotel operation. Hotel Ownership segment is engaged in hotel operation in Hong Kong, Mainland China, Singapore and Malaysia, among others. Property Rentals segment is engaged in the leasing of office properties, commercial properties and serviced apartments. Hotel Management segment is engaged in the provision of hotel management services. Property Sales segment is engaged in the sales of properties. The Company is also engaged in other businesses, such as wine trading and operation of golf courses. The hotels under the Company include Shangri-la and Hotel Jin, among others.