Miffy Hui

Assistant Marketing Communications Manager at Shangri-La Asia Ltd

Miffy Hui currently serves as a Senior Marketing Executive at Shangri-La Group, having previously held roles in marketing communications at The Fullerton Ocean Park Hotel Hong Kong and ALVA HOTEL BY ROYAL. With a solid background in managing digital platforms, drafting various communication materials, and engaging with media and key opinion leaders, Miffy has demonstrated expertise in hotel marketing strategies. Early career experiences include a Global Brand Marketing Internship at Hotel ICON and a Food and Beverage Internship at Walt Disney World. Miffy holds Bachelor's degrees in International Hospitality Management from Bournemouth University and Hotel and Tourism Management from The Hong Kong Polytechnic University.

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Shangri-La Asia Ltd

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Shangri-La Asia Limited is a Hong Kong-based investment holding company principally engaged in hotel operation. Hotel Ownership segment is engaged in hotel operation in Hong Kong, Mainland China, Singapore and Malaysia, among others. Property Rentals segment is engaged in the leasing of office properties, commercial properties and serviced apartments. Hotel Management segment is engaged in the provision of hotel management services. Property Sales segment is engaged in the sales of properties. The Company is also engaged in other businesses, such as wine trading and operation of golf courses. The hotels under the Company include Shangri-la and Hotel Jin, among others.