Shan Cheng

Shan Cheng currently serves as Manager of Shangri-La Circle (CRM Analytics & Insights) at Shangri-La Group, focusing on customer behavior analysis, member recruitment, and engagement strategies. Previously, Shan held the position of Insights Analyst for Aesop in Asia, where data analysis was utilized to identify sales performance opportunities. Prior to this role, Shan was Manager of Global Business Development at 香港航空, overseeing data-driven sales performance evaluations and identifying growth opportunities. Additional experience includes roles as Assistant Manager in the United States and Management Trainee. Educational qualifications include a Bachelor's degree in Management of International Business & Marketing from The Chinese University of Hong Kong and a Master of Science in Business Analytics from The Hong Kong University of Science and Technology.