Shangri-La Asia Ltd
Si Min Chong is an experienced marketing communications professional with a strong background in executing marketing campaigns, media relations, and branding. Currently serving as Assistant Director of Marketing Communications at Shangri-La Group since October 2017, Si Min has previously held roles including Marketing Communications Manager and Assistant Manager. Prior experience includes a position as Marketing Communications Executive at Concorde Hotel Singapore from October 2015 to September 2017, and a brief internship at Mediacorp Pte Ltd in 2014, where responsibilities included branding and promotions for Channel 5 programming. Si Min holds a Bachelor's degree with Honours in Communication Studies from Nanyang Technological University Singapore.
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Shangri-La Asia Ltd
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Shangri-La Asia Limited is a Hong Kong-based investment holding company principally engaged in hotel operation. Hotel Ownership segment is engaged in hotel operation in Hong Kong, Mainland China, Singapore and Malaysia, among others. Property Rentals segment is engaged in the leasing of office properties, commercial properties and serviced apartments. Hotel Management segment is engaged in the provision of hotel management services. Property Sales segment is engaged in the sales of properties. The Company is also engaged in other businesses, such as wine trading and operation of golf courses. The hotels under the Company include Shangri-la and Hotel Jin, among others.