Malay Majee

Shantinath Detergents Pvt. Ltd started its journey as the erstwhile Safechem Industries in 1983 with its flagship detergent brand SAFED. In the last 40 years, it has expanded into the wider gamut of home cleaning solutions, offering both detergent and dishwasher category products. Over the last decade, SDPL has established multiple brands that have become an essential part of households in Eastern India. Leveraging on our in-depth understanding of the detergent and dishwash segments, we have been able to drive sustainable growth. Our success has been built on the state of the art Research and Development facility, consumer insight, extensive market penetration, rewarding association with external stakeholders along with the passion for human resources. Mission : To make our brand and products synonymous with cleanliness for our consumers, to double sales and establish a strong East India presence in the next 3 years while maximizing benefits for all stakeholders. This shall be ensured through continuous innovations and adherence to strict quality assurance policies, better distribution and a customer centric organizational attitude, making the work environment better. Vision : To be best in class in the home cleaning business by providing a product mix superior in quality and diverse in range, delivering customer delight and actively contributing to a cleaner world by enhancing our production processes’ environmental footprint and engaging in clean business practices for sustainability all across.