Dan Ariely

Dan Ariely is a prominent James B Duke Professor of Behavioral Economics at Duke University, actively involved in multiple sectors since 2008, including serving as a Senior Fellow in ethics. As a co-founder and partner of Irrational Capital, Ariely utilizes workplace behavioral science to develop innovative investment strategies. Additional entrepreneurial endeavors include co-founding BEworks, a firm dedicated to applying behavioral economics to real-world challenges, and Shapa Health, which promotes healthy behavior by transforming the experience of weight management. Furthermore, Ariely is the founder and director of the Center for Advanced Hindsight and has contributed to various initiatives such as The Medical Professionalism Project and Dan Ariely's Irrational Game. Dan's educational background includes advanced degrees from notable institutions such as Duke University and MIT.